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The fastest way to lose new business is to play phone and email tag with potential clients just to set up appointments. With Square Appointments, clients can see your schedule and book times using just their smartphone. They’ll receive friendly reminders via email or text, and you can check your schedule from your phone anytime. Square Appointments is also free for individuals, making it a perfect scheduling solution for bookkeepers. For example, maybe you want to niche down to doing bookkeeping for lawyers.
As you continue working with them, a flat rate may become feasible, and offer the benefit of a predictable bookkeeping expense in your monthly budget. Also, if you have catch-up bookkeeping for them to complete, that will be an additional, one-time project that they need to handle.
Ask Your Bookkeeping Clients for Referrals
Once you have some experience, it’s time to start looking for clients. You can do this by posting ads online or by networking with other professionals in your area. It can also be helpful to join a professional organization for bookkeepers. This will give you access to job postings and networking opportunities. The work of a freelance bookkeeper can be important for a business or individual. Accurate financial records can help a business make sound financial decisions and can help protect them from financial mistakes. Freelance bookkeepers typically have experience in bookkeeping and accounting and must be able to accurately perform financial calculations.
Never underestimate the power of online business listings, especially if your accounting firm is a local business for your area. If your client base is looking for a bookkeeper or accounting firm, they’re reading reviews.
Let Bookkeeping Marketing Experts Create Your Website
Most of us tend to focus on the immediate task of getting the information needed without paying attention to how we obtain and share that information. Clients also need guidance and training because they usually aren’t paying attention either. You need to make sure that whomever you hire to do your bookkeeping understands all of the current rules and regulations and won’t make any mistakes while doing them. The CPB is certified by the National Association of Certified Public Bookkeepers and is the more accessible of the two certs. Merchant processors, loans, and lines of credit may also be taken into account.
It’s A LOT harder to get started when you have 50 transactions to categorize rather than five. Plus, you know that every single transaction in your business account is business related. Which means you’re how do bookkeepers get clients not clicking through your calendar trying to figure out if that trip to Costco was for a handle of Bacardi or for printer ink. Bookkeeping helps you keep track of all your vital tax deductions.
Share Your Expertise Where Your Potential Clients Are Looking
In both cases, if you use dedicated bookkeeping software, you should ensure that your bookkeeper uses the same brand. They may be able to import expenses remotely, cutting out email threads or trips to the office.
How can I promote my bookkeeping business?
- Share your expertise.
- Engage with potential clients.
- Offer a referral program.
- Partner with local businesses.
- Create a stand-out customer experience.
Facebook is undoubtedly a popular social media site that is used by professionals to meet prospects and build a network. You can create a Facebook page for your business, join local Facebook groups, post your services, and ask recommendations from those groups. You’ll be surprised to find out that there are many potential clients who are also looking for services and recommendations in the same Facebook groups. Upwork is an online platform where you can post your freelancing services to find potential clients. If you know how to position yourself strategically and build an industry-specific profile, Upwork is a really great platform to find the bookkeeping clients that you’re looking for. People hearing you as a credible expert reinforces your brand, makes people feel they can trust you, and gives you exposure at no cost to potentially thousands of your target customers.
Stay up to date on the latest trends and technologies in bookkeeping
There are a number of different bookkeeping courses that you can take. You can find courses at your local community colleges, and there are online bookkeeping courses too. Now we have reached the most important part of this post – how to become a freelance bookkeeper. If you’ve decided to be a freelance bookkeeper, then there are three important steps that you should take.
If you’re on a shoestring marketing budget, human connections are the most powerful way to attract more business. You may also use this same strategy with colleagues, strategic networking partners, and any business connections you have or want to establish. After I volunteered for a period of time, those same friends hired me on as their bookkeeper. Once they know, like, and trust you, it’s much easier to gain the bookkeeping contract. This was a win-win for both of us because I already knew their business and books, and they knew how I worked and what they would get from me. When you share your expertise without asking for anything in return, it builds trust and convinces prospective clients without selling.
